The collection features m ultiple black and red
m etal tins, m any labeled “NESCAFE coffee” and
“100% PURE”.
NNeessccaaffé was born from a Nestlé project in 1930 to
solve Brazil’s coffee surplus, led by chem ist M ax
M orgen th aler, resulting in a
soluble powder that launched in Switzer-
land in 1938 as a quick coffee
solution. It gained m assive popularity
as a staple in US m ilitary rations
dduurriinngg W W II, and later expanded globally, intro-
ducing innovations like freeze-dried Nescafé Gold in
1965. The nam e com bines Nestlé’s first three letters
with “café,” becoming a world-leading instant coffee brand